CMO Council: ‘Customer Affinity’ New Measure of B2B Marketing Effectiveness
Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments, according to the results of a new research...
View ArticleNielsen Online: Dec. 10 Biggest Holiday Shopping Day Yet
December 10 was the biggest online holiday shopping day so far (as of Dec. 15), with 34.9 million unique visitors to the Nielsen Online Holiday eShopping Index, outpacing Cyber Monday by 7%, Nielsen...
View ArticleFree Shipping and Returns, Special Deals Attract Online Holiday Shoppers
Perks such as free shipping and exclusive online incentives continue to drive consumers to the web, and while bargain-hunting remains the primary reason for online sales… shipping costs remain the top...
View ArticleArbitron Issues RADAR 95 Dec. ’07 Radio Network Ratings, Includes PPM Data
Arbitron issued its Dec. 2007 (Sept. 21, 2006 – Sept. 19, 2007) RADAR radio network audience reports (RADAR 95), which now include PPM respondents from the Houston-Galveston and Philadelphia markets,...
View Article‘Good Value’ Top Influencer of US Grocery Store Choice – Globally, Too
Good value is the most important factor in determining where consumers grocery-shop, with 60% of consumers in the US (and 85% globally) ranking “good value for money” as the most important...
View ArticleWe Are Unaware of Our Online Info, Though Half of Us Have Googled Ourselves
Some 47% of internet users have searched for their own name online, but few regularly monitor their online presence – even as 53% of internet users say they have searched for info about personal and...
View ArticleTop 10 Financial Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleViewers Want More TV Episodes and Movies Online, YouTube Rules
Online viewers are turning to the internet in greater numbers to supplement their traditional entertainment viewing, and in 2007 YouTube widened its lead as the top online video-viewing venue,...
View Article40MM Green Boomers Seeking Environmentally Friendly Brands
Socially conscious attitudes are a driving force of how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst. (more…)
View ArticleMore Teens Create, Share Online Material as ‘Multichannel Teen’ Emerges
Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004, according to a new...
View ArticleTop 50 Website Rankings Issued for Nov., Toy & Coupon Sites Fastest Gainers
The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property,...
View ArticleEuropean Online Advertising Spend to Top 11.5B Euros in ’07
Online advertising spend in Europe in 2007 will reach 11.5 billion euros, up some 38% from 8 billion euros in 2006, according to IAB Europe’s forecast for the participating states in the IAB network...
View ArticleHoliday Online Spending So Far Surpasses Total for All of 2006
Nearly $25 billion has been spent online during the holiday season to date – surpassing the total spending that occurred for the entire 2006 holiday season, according to comScore’s update of holiday...
View ArticleGaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address
Nearly 8 in 10 children (78.1%) age 6-11 report they play online games – by far the largest percentage performing any online activity, according to (pdf) the “2007 American Kids Survey” from Mediamark...
View ArticleWednesday Best Email Day in Q3, Late Afternoon Best Time of Day
The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine). (more…)
View ArticleUS Advertising Spending Down 0.1% in First Three Quarters, Online Up 16%
Advertising spending for the first three quarters of 2007 was essentially flat – decreasing 0.1% over the same period last year – with internet ad spend growth (15.9% increase) the most of any...
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